The Basics Courses
Does this sound like you?
You've been practising your profession for years, but you're new to business and want to learn from someone who's a few steps in front of you (so you can avoid the mistakes they've made on their journey).
You want to know how to create a business that supports YOU and your needs, as much as it supports the clients you help. You've heard how full on small business can be and you want to be prepared!
You need a crash course on the legal basics, social media, search engines, copywriting, piloting new courses and how to hire the right professionals to help you with your vision.
All proceeds from this 'Small Business Wisdom' course, go directly to funding teaching resources for underprivileged schools. Every year, I knock on the doors of schools in communities that don't have access to quality teacher training and professional development programs, and provide free teacher training workshops and much needed classroom resources.
With the Small Business Wisdom course you will learn how to:
- Lesson 1: create a philanthropic side to your small business.
- Lesson 2: create your Small Business Support Network.
- Lesson 3: hire the right professionals.
- Lesson 4: ensure you've got the legal basics covered.
- Lesson 5: decide what search engine and social media strategies you need.
- Lesson 6: ensure you're communicating effectively with your clients.
- Lesson 7: invite your clients to trial your new product.
Ready for the full Course Overview?
In this course, there are 7 lessons complete with 4 tutorials, their matching podcasts, and 7 worksheets. Find out exactly whether you need each one, and follow specific links to the pre-reading materials which will give you a sneak peak into each of the lessons.
Learn how to create a philanthropic side to your small business.
There are lots of ways you can give back to a community who can benefit from your skills, expertise and experience. Plan out how you can start Paying it Forward with this simple, practical worksheet. Be inspired with a piece of music written by the late Clare Grieg, and her interview with me on The Joy of Giving Back.
Not sure about whether you want to Pay it Forward in your business?
Have a read of my Giving Back page to see how simple and rewarding it can be. Also find the links to Clare's music on being the change you want to see in the world. Inspirational.
Learn how to set yourself up for success when you're working for yourself.
Running a small business can be a very challenging personal development experience -the first three years for me were pretty rough, thanks to not having a proper support network.
I ended up feeling fairly isolated, removed from the 'real world' (all my friends had proper 9-5 jobs and no one close to me could really sympathise with the trials and tribulations of running a small business). That all changed when I started reaching out to small business networks.
Learn how to ensure you're investing in professionals, courses and programs that are the right fit for you and your small business.
There is a myriad of people out there who can help you succeed in the small business world, but how to choose the right one? How to know you're not wasting your money and time on someone who can't deliver the goods? Have you asked enough questions to know that you're hiring someone who has dependable references, demonstrated experience in industries similar to yours, and fair terms and conditions of service?
Learn how to ensure you've got the legal basics covered.
No idea what you should be including in your Terms and Conditions, Privacy Policies, or Joint Venture agreements? You don't know what you don't know until you realise you don't know it - and legally, that can land you in a LOT of hot water! Join us for two webinars where Katie Richards covers the basics, including live questions from the audience. Download the cheat sheet with all her recommendations, so that you're prepared, and a JV agreement template.
Don't think you need Terms and Conditions, Privacy Policies or Joint Venture agreements?
Read these two articles which outline all the questions Katie answers: 3 Things you need to remember about Terms and Conditions and What you need to know about Privacy Policies. If you're thinking about Joint Venture Agreements with other professionals, read about the journey I went on, and avoid the mistakes I ran into here.
Learn how to decide what search engine and social media strategies you need.
No idea what you need? I didn't either - until I worked with Lauren. She's kindly given us the low down on what you really need, which depends on the type of business you're running. Spend your marketing budget wisely!
Learn how to ensure you're communicating effectively with your clients.
Is your message really being heard? Kris explains to us the nuts and bolts behind writing copy for your learning experiences, or websites, that really speaks to your clients in language they can relate to. What does that result in? Clients taking action, creating real change, and serious kicking goals.
Learn how to invite your clients to trial your new product.
Instead of selling your product before you've created it (worst business advice ever), run a trial version with a select group of your ideal customers. Get fast, effective feedback, without having to create a fully fledged professional version before you KNOW whether they're going to hit the mark for your clients. Get the low down on how to create a successful pilot, including various options for approaching clients, structuring the exchange and making sure you get the right feedback.